Profile: Villagio is an intimate Mediterranean-style Tuscan village of maintenance-free residences situated among woods and preserves. Located in Stuart, Florida, Villagio is a private, gated community just minutes from downtown shopping and dining.
Product: A mix of three- and four-story midrise condominiums with a total of 66 residences
Pricing: From the low $500s
Amenities: Gated entry, preserve views, community walking trails, clubhouse with pool and entertainment patio, exclusive membership opportunities with local golf and country clubs
Unique Challenges: Villagio has utilized The Cotton Solution to create a marketing plan to brand the community and gather data from buyers to determine the actual interest in the community. Additionally, outdated feasibility study approaches have been avoided through the use of a prospect database as a large focus group to determine product, amenities, services and pricing.
