Real estate marketing continues to evolve as technology changes the way we communicate. The most cost-effective and accurate medium to capture traffic for community developers is through social marketing. Facebook and YouTube offer new opportunities to brand your real estate project and engage in ongoing conversation with homebuyers. Your corporate profile serves as a living brochure, an instant referral program and an affiliate marketing program delivering active databases of like-minded consumers. Integrating the social platform with your traditional web presence is critical to maximize your search engine position. Every step of the way, program results are tracked through in-depth analytics to refine your marketing message and ensure success.