Social Marketing Sells Real Estate

A fundamental shift in the way we communicate has occurred, and real estate developers must join the conversation to reach future homeowners. Traditional referral and affiliate marketing programs have been replaced by instant online "word of mouth" marketing. Peer sharing is the heart of the interaction, allowing you to engage, listen and connect with your buyers in ways never before possible. Cotton & Company now targets future homeowners through social demographics, brand affinity, geographic location and online interaction. As Erik Qualman has said, "It’s not a matter of IF you should initiate a social media campaign, it’s now HOW WELL you do it."