Profile: Shoreline is a private community offering single-family homes on Grand Bahama Island. This community had phase one complete and wanted to accelerate sale of the remaining residences.

Product: 76 single-family homes

Pricing: From the $800s

Amenities: Several pools, including a large infinity-edge pool with waterfalls and spa, barbeque areas, tiki bar, private beach. Near shopping, dining, golf and marinas. Easy access to commercial flights.

Unique Challenges: The Bahamas has a history of slow or incompleted developments, so sales prospects need additional encouragement. With a high conversion rate for on-site visitors, Cotton & Company generated increased interest and a prospect database through an online virtual sales office. Prospects had the opportunity to book courtesy home visits online with a calendar tool, and Cotton made exact products and pricing information for every lot available through the website.