In today's world, there are hundreds, perhaps even thousands, of businesses similar to yours. And they all want their website—if they have one—to appear as number one in search engine results, generating as much traffic as possible. That's when the website with the most effective, up-to-date search engine optimization (SEO) wins. SEO is an extremely competitive and constantly changing aspect of Internet marketing—that's why the Cotton SEO staff is at the forefront of SEO research and development. The result for our clients is a big advantage over their competitors.