Profile: Opened fall 2008 on the southeastern coast of St. Lucia, Le Paradis is home to one of the most luxurious residential resort developments in the Caribbean. Developed by DCG Properties Limited, Le Paradis is a 554-acre beach and golf resort that will include ultra-luxe condominiums and single-family residences. The Westin resort will also include an internationally branded five-star-plus hotel, a world-renowned oceanfront spa sitting at 100 feet above sea level, a deepwater megayacht marina and a marina village. The unsurpassed Greg Norman Signature golf club will have an 18-hole championship golf course where all holes will have ocean views.
Product: Condominium hotel residences, luxury estate homes and marina condominiums
Pricing: Condominium hotel residences from the low $500s and luxury estate homes from $1 million
Unique Challenges: Its St. Lucia location presented several challenges in presenting Le Paradis as a luxury destination: The island itself is relatively unknown; the project is being constructed in a down U.S. market, the primary target for prospects and multiple and diverse international markets comprise the target audience. To present a strong and cohesive brand in the face of all these challenges, Cotton & Company produced the glossy and informative Live St. Lucia Magazine, which presented Le Paradis as an exciting new opportunity—in a lush and unspoiled Caribbean island paradise—for visionary investors. The magazine has become the flagship promotional collateral, sent as a response to every prospect's request for information.
