Profile: One of the country's premier golf and country club addresses, located in the heart of Naples and featuring 54 holes of championship golf, two clubhouses and an extensive amenities package. The community offers both new and resale properties.

Product: Luxury villas and single-family and estate home residences

Pricing: From the $800s to more than $8 million

Amenities: Three golf courses, two clubhouses, 5,500 square feet of fitness, eight tennis courts, botantical island and an extensive special events program

Unique Challenges: A mature community introduced to the marketplace more than 10 years ago. The challenge is to maintain the brand standard, exclusivity and privacy while introducing new luxury product. The community has faced increased competition and has combined its resale operation with its new sales division. The final phase of the community was introduced under a separate name—Estuary at Grey Oaks. A major highway separates the two phases of the community, and the marketing program had to overcome this natural division.