Profile: Wellington Training Club is a private equestrian community in the groundbreaking stages, located in the center of the horse world, in Wellington, Florida.

Product: 92 homesites ranging from 2.5 to over 10 acres in size. Multiple sites can be purchased together to expand farm sites.

Pricing: Farm sites from the $500s to over $1 million

Amenities: 39,000 sq. ft. clubhouse, pool, 74,000 sq. ft. covered arena, four all-weather rings, two multipurpose fields, equestrian parks, bridle fairways

Unique Challenges: Cotton & Company was brought to this client nearing the equine season's opening day. The agency was challenged with an extremely tight deadline to deliver a high-end collateral package to a very demanding equine buyer. The campaign included a leather bound brochure and second tier brochure as well as stationery, ads and an entire website. The team had only 60 days to deliver the completed packages. Opening day was a huge success, as the deadlines and all expectations were met.