Don’t like what’s hanging in your closet? Can’t decide what to buy in the store? Always sending photos of yourself to your friends asking – “What do you think?”

When looking to purchase items, social media marketing is a game changer. Today 90% of consumers look to “friends” and ‘Liked’ pages or ‘Pins’ to decide what to purchase.

Social media and peer recommendations are being taken to a whole new level, especially in Brazil. Brazilian retailer, C&A, has teamed up with Facebook in creating real time fashion feedback. They have already asked the question and are giving you the answer right on the hanger.

Facebook has connected the link between real time questions and social media peer answers and recommendations. Facebook’s new marketing push ‘FashionLike’ takes items of clothing that are ‘Liked’ on C&A’s online store and embeds it in the hangers that are physically at the store.

Amazon.com believes that user interaction and user reviews are key components to building trust and the success of a company. Amazon.com recently added tally star ratings to their product reviews to help consumers easily see what people like and don’t like; similar to the tally ‘Like’ count that appears on C&A clothing hangers.

What do you think of this new marketing concept? Will this be the new wave of the future? Tell us your opinion!