When networking in social media as a business there are a few constant rules you can never forget if you're looking to effectively leverage the space.

Social media networking is about people and building relationships.

If you're business wants to enter this platform, you must take into consideration, we know - it's hard to believe, but - consumers are not here to get excited about your products. They are here to have fun. Understanding this, you can begin to tailor your approach to messaging in the space to more effectively reach your potential consumers in a way that appeals to them in that medium. In other words - be fun and entertaining and don't be annoying!

Our three rules for content publishing in social media are:

1. Listen. You cannot jump into a conversation without first listening.

2. Engage. Once you understand your audience and how they use this space, then craft a message that will resonate with them. You're goal is to capture their attention and encourage them to spread the word for you.

3. Connect. If you complete steps one and two, you should now have the opportunity to really connect with your potential customers and have a more in-depth conversation that could take you to the next level of your relationship. (Yes, this can mean a "sale.")

Jay Baer recently said it very well, "Be Social, Don't Do Social."