What would Don Draper do with Google and an iMac? The savvy ad executive of ”Mad Men,” accustomed to cocktail-induced, cigarette-filled and feet-kicked-on-the- desk-style of creative meetings, might feel a tad nostalgic for his Lucky Strike days in 2011. What ever happened to the days of creative exchanges in person? Together Everyone Achieves More (TEAM): but do they?

As a result of the increased use of technology, collaboration seems to be decreasing among colleagues and business partners. The days of collective brainstorming—in person—have been replaced by the sound of dinging Smartphones and the sight of a zillion unread e-mails.

Is the technology that we cannot recall life before its existence insidiously stifling ideas that might have stemmed from group interaction and good ole fashioned face time?

I don’t know the answer, since I love technology and the Internet’s insurmountable marketplace of ideas. More often than not, I elect to e-mail a colleague about a project rather than walking 100 feet over to his or her office and spending a little quality time in person trying to find a solution. More often than not, I start the creative process on Google.com rather than with my teammates. More often than not, I find myself eager to get to my iMac, Word doc and Pandora radio to begin my work, alone. More often than not, I am a product of my environment, where individualism + technology equate to the contemporary workplace.