Profile: Under the guidance and leadership of Robert W. O'Neel III, RWO Acquisitions is poised to be an industry pioneer in the development of lifestyle communities in premier resort locations in the United States, the Caribbean, Costa Rica and Mexico.

Product: With RWO's first community well under way and others on the horizon, the company decided to focus on the world's future by going "green." Cotton & Company facilitated a partnership between RWO and General Electric's well-publicized EcoImagination® campaign, which promotes the creation of eco-friendly homes and lifestyles. The campaign featured smart land use and the latest green homebuilding technologies available to the industry.

Unique Challenges: Faced with trying to break into the top tier of the development industry during one of the worst homebuilding slumps in US history, RWO turned to Cotton & Company to market its first master-planned community, Withers Preserve in Myrtle Beach, South Carolina. Because of RWO's very little previous homebuilding experience, it was imperative for Cotton to create and maintain a strong brand identity for the company. Through the General Electric partnership, a state-of-the-art website produced by Cotton and prestigious Manhattan corporate offices, the name RWO is now generating greater awareness and credibility.