Profile: Inspired by the architectural style of the Mediterranean, George Merrick envisioned a city that would look like no other. 55 Merrick Way reflects that vision, both in its classic exterior and in its more contemporary interiors. Borrowing from the classic architectural elements, the interior spaces are sleek, streamlined and decidedly sophisticated, with vibrant marble floors, updated Venetian stucco accents, and vivid hues of coral and green.
Product: This exclusive Coral Gables condominium features more than 20 floor plans with penthouses and townhomes totaling only 167 one-, two- and three-bedroom elegant residences with the finest interior features and finishes.
Pricing: From the $300s
Amenities: 24-hour controlled access security system, enclosed and secure covered parking, 23,000-square-foot private pool deck and lounging terrace with views of Coral Gables, multipurpose clubroom, engaging exercise facility, electronic key and card access to all floors and entryways, private terraces and balconies, fully equipped fitness center, and a two-story clubhouse
Unique Challenges: 55 Merrick entered the marketplace at a time when Coral Gables was growing into a hot spot with a combined live, work and play atmosphere. Residential condominiums had not been built in this area in a long time and 55 Merrick was expanding out of the traditional Coral Gables downtown, pushing the boundaries and evolving the marketplace. The project had everything it needed to succeed—it was developed with the location in mind, was conscious of population growth and offered pricing that was matchless for the surrounding area. The only thing left was to spread the word of this new residential address in a revitalized area that was previously known as a shopping village. Cotton & Company developed attractive marketing materials that helped sell this alluring residence to 90 percent occupancy.
